UberMedia CEO Gladys Kong: Success Is Data-Driven

Gladys Kong is the CEO of UberMedia, a mobile place statistics organization this is situated in Pasadena, California.

in this specific interview, Kong discusses the importance of creating statistics actionable, and the many opportunities to be had within the facts technological know-how discipline, especially the ones related to the use of cell records.

UberMedia CEO Gladys Kong
Gladys Kong
CEO
UberMedia
TalkForTech And TechNewsWorld : should you in brief describe your profession? How did you get wherein you are nowadays?

Gladys Kong: My heritage is in tech. My diploma is in pc science. I commenced out working in a studies project at UCLA. Then in 1999 the internet passed off, and i commenced working on the concept Lab, wherein I received a variety of experience running with entrepreneurs.

I discovered that I cherished operating with startups and constructing tech corporations. I joined UberMedia as CTO in 2012, and that i labored on constructing the technology and found out plenty approximately cell. In 2015 I have become CEO, and i genuinely desired to learn the commercial enterprise side of things.

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TNW: Why do you've got a ardour for mobile generation and statistics solutions?

Kong: My first creation to information answers changed into working at UCLA, while i used to be pursuing my master's diploma. i was operating on a undertaking to help the navy discover an easier, greater human language to query a database. We were figuring out how to make it less difficult to get records right into a pilot's hand.

I saw that records may be a source of a whole lot of solutions, and identifying how to get facts from information was very interesting to me. after I got here to UberMedia, part of the discovery was how information in cell apps can assist in monetization and knowledge clients to offer them a higher experience.

We started searching into cell data in general, and that worried a merging of my two passions in a quick-paced, revolutionary environment. the ones two blended make it very compelling for me. i have been constantly getting to know and innovating and maintaining up with the fast-paced cell global. i've a passion for learning, and you may never stop because so much is evolving all of the time.

TNW: What does UberMedia do, exactly, and how is it precise inside the industry?

Kong: UberMedia gives actionable locational intelligence to organizations, that allows you to assist them make higher decisions. it can be some thing like wherein do I open a brand new store, or it may be that I just ran a marketing marketing campaign -- and did it drive visitors to my shop?

We provide records in order that agencies can make better selections. UberMedia is ready 86f68e4d402306ad3cd330d005134dac statistics, and we also make it actionable. you could have a massive quantity of facts, however the first question corporations ask is, how does it help me?

We help answer actual commercial enterprise questions with statistics. we have built a number of toolsets over time to assist agencies get the insights they need out of the facts that we have.

TNW: you're at the board of administrators for Innovate Pasadena. ought to you describe what that enterprise does, and why you are committed to its paintings?

Kong: Innovate Pasadena is a nonprofit company dedicated to supporting innovative groups and connecting them to individuals who name Pasadena home.

i have been right here considering that I attended college, and i have lived right here ever considering that then. My complete career has been constructed here, and my children have been raised right here.

i love supporting innovative Pasadena build recognition and aid for STEAM schooling, and i additionally like bringing in new corporations, encouraging entrepreneurship, and connecting businesses to people who can assist their careers.

TNW: What are some of the latest traits in mobile advertising and location-based advertising and marketing?

Kong: mobile advertising and region-primarily based advertising are getting increasingly more data-pushed, both in concentrated on and reading consequences. Advertisers are trying to understand extra about the client's journey. They want any insights they can get their palms on so as to recognize the client.

in addition they want to degree the results of their advertising greenbacks. Advertisers are looking to measure the effect in their advertising bucks strolling site visitors.



region size is turning into a far more critical part of advertising, so a whole lot of our cognizance at UberMedia is to make statistics actionable, a good way to help organizations degree the effectiveness in their advertising campaigns. entrepreneurs are centered on finding the right clients, but they may be additionally measuring and studying approximately the effects in their campaigns.

TNW: What would you propose to young those who want to get worried on this area? What need to they examine in university, and what sorts of jobs ought to they look for when they get out?

Kong: there may be a big call for for statistics scientists. There are numerous majors that may cause a profession in information technology, and there are even statistics technological know-how majors. In wellknown, having a strong historical past in math and science is frequently beneficial. Having programming capabilities is also a massive plus, due to the fact then you may write scripts and input facts on your personal.

the key aspect, though, is having a curious mind and robust analytical skills. the sector is transferring so fast, with a lot innovation. the whole lot can alternate, but you still want to research and ask the proper questions. it's far critical to have a curious thoughts and an hobby in gaining knowledge of, due to the fact this is a field this is constantly evolving.
UberMedia CEO Gladys Kong: Success Is Data-Driven UberMedia CEO Gladys Kong: Success Is Data-Driven Reviewed by Daily Tech on September 07, 2018 Rating: 5

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